The entrepreneurial designer Tom Ford is set to take his brand global. Ford and his business partner, Domenico De Sole stated that they had signed several strategic agreements with their franchise and wholesale partners allowing them to spread out the Tom Ford brand in major cities on three continents that would start in 2008.
Tom Ford, president and chief executive officer said,
This is a great day for us as we have now laid the foundation necessary to become a true global luxury brand. The plan will allow us the platform needed to reach and service our customers worldwide.
Tom Ford men’s line will retail exclusively in the Madison Avenue boutique for the first year. The list of partners includes Lane Crawford Joyce Group for Asia, Villa Moda and UAE Trading in the Middle East, Mercury in Russia, Harrods in London and the Neiman Marcus Group in the U.S. Other partners include Trois Pommes in Switzerland and Daslu in Brazil.
Tom Ford is the person who made Gucci once again the name in the fashion. It was a particularly remarkable turnaround for Gucci that was on the brink of bankruptcy. But in 2004 Ford and his chief executive Domenico De Sole stepped down from their roles with Gucci. They have since created a high-end fashion company called Tom Ford, which produces fragrances, sunglasses and a signature ready-to-wear men’s line.
