Embarrassed to go to the beach with your guy ’cause his swimsuit ‘reveals’ too much?
Can’t find a good pair of beach undies for your uberdandy?

Well this coming summer shall bring a lot of relief to all you ladies losing your precious beauty sleep over your man’s beach wardrobe. Nicky Rowsell, of Melbourne swimwear label Flamingo Sands predicts Lycra trunks will become more popular but says mid-thigh shorts, significantly shorter than boardies, have been their best sellers this summer.
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“Guys’ shorts are definitely getting shorter. The most popular style for us for the past few seasons has been our mid-thigh retro short. It’s a great fit and cut that can be worn from the pool or beach straight to the bar . . . It is more of a fashion-forward style that is not necessarily just for swimming or catching rays.”

“Our feedback to date has been that guys do find it difficult to find a great pair of trunks that are not too heavily branded or surfwear orientated. I guess that’s why we added a menswear collection to our range,” she says. “If you are a fashion-forward guy who is not into branding all over your shorts and you don’t surf, there hasn’t been a huge offering for this kind of male consumer - until now of course!”
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Rowsell says next summer shorts will get even shorter.

“Our new shape ... is very ’80s.”

Rowsell’s current collection features animal prints, florals, batik patterns and multi-coloured Missoni-inspired stripes. And as for the summer’s colors and patterns she finds the brighter of the lot to steam up the beaches.

“We have been really surprised by what guys have gone for at times - they just love the brighter more colourful prints. And they really love the florals.”

So ladies before your beau plans to go shopping for beach trunks this year take him on a nature excursion and hopefully you’ll have the most dazzling dandy at your arm on the beaches this summer!

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